Our Mission

Dear beloved customer, enthusiast, student, healer of pelvic floors...,

I am so excited you've come across our website! My name is Dr. Lindsay Durand-Massumi, PT, DPT. As a Doctor of Physical Therapy specializing in pelvic health, I've seen firsthand how much pelvic health can impact our self-esteem, relationships, and overall well-being. Women especially are often neglected and ignored when it comes to pelvic health concerns, whether that’s leakage, bladder or bowel problems, or pain with intercourse. NewFlora is my attempt to empower you with the knowledge and tools to take back control of your pelvic health. You‘ve got this! 

And if you feel like maybe you don't "got this", that's okay. We're here for you. 

We believe pelvic health tools should be accessible and affordable to all who need them and our mission is to provide just that. Our website offers a wealth of informative articles, helpful videos, and high-quality pelvic health products that are designed to help you achieve the joy, pleasure, and intimacy you deserve. Our products are body safe, BPA, Paraben and Latex free, and are made of a uniquely smooth medical grade silicone. With this passion project, we aspire to eliminate every obstacle preventing you from reaching your fullest potential.

We get it though... It's not always so easy.

People often ask:

"Do your products come in discreet packaging?" 

"You don't actually have pictures of the dilators on the box, right?

"I don't want my roommate to know I bought a pelvic wand so could you just like send it in a Nike shoe box instead?"

We get it. People get uncomfortable around this subject. But NewFlora is here to change the narrative and remind the world that pelvic floor physical therapy is a normal and healthy form of self-care just like any other. We want to strip the taboo away from pelvic health, and empower all to take action toward improving themselves with PRIDE rather than shame.

There's no shame in being the best version of yourself and that's exactly what we're here to help you achieve.

With love,

Dr. Lindsay